Color while you cleanse! Keracolor Color + Clenditioner is a non-lather conditioning cleanser designed to instantly infuse color into hair with every wash. Add stunning hues, maintain vibrancy and kick up your color between salon visits. Keracolor products are Keratin based to promote strength, shine and softness. Their motto is \'do no harm\', so they\'re products are vegan and never tested on animals. Sulfate and paraben free!Depending on the Keracolor Color + Clenditioner tone you choose and condition of hair prior to use, results will last 10-15 shampoos.The lighter the hair the more vibrant the results will be. On dark blonde to light brown hair multiple washes may be needed.Foam is not your friend! Shampoos that lather uprichly do so by using harsh ingredients that can cause drying and breakage of the hair. This low-foam clenditioner cleans away dirt and debris while depositing true and rich color. Our motto is-do no harm, so we\'ve eliminated parabens from our formulations as well. For mazimum intensity, apply to dry hairor do multiple applications until desired color is achieved. To maintain achieved tone, alternate with Clenditioner.